On Thursday night, the boys from Blue Media (Ali, Adam and Josh) thought they would play a practical joke on their co-worker for his 30th birthday.
Working in the advertising industry, the boys had their creative juices flowing until they stumbled across the I Love You, Man idea of finding an unused billboard (this one was in Port Melbourne) and making a mockery of a mate.
On a major intersection, the exposure of this birthday gift has entertained many passers by.
Although the main objective of this was to take the piss, they have also managed to include the company logos, whether this will hinder further major accounts, who knows? But it is still bloody funny!
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